Will Apple Disappoint Investors Come Fall?

With Apple's iPhone event on deck for September, investors are right to wonder whether shares are likely to trade up or down after Apple unveils the bells and whistles of its latest phone. Whether its a faster processor, stronger glass, or bigger screen, Apple's past may prove prelude. Over the past decade, shares in Apple have finished October higher than they begin August eight times, returning an average 17.8%. If you're the kind of person who prefers to consider median returns rather than average returns, Apple has still delivered a respectible 16.63% in the period. That absolutely trounces the SPY's median return of 3.95% and suggests that investors may want to be watching Apple closely for an entry point leading up to its September 9th shindig.

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